In order to grow a following and build a customer base, Girl Tribe Co.’s goal with social media was to increase engagement through engaging content. My responsibility included creating relatable, interactive, and informational content using Illustrator and Procreate. This content varied from sale/event promotion, positive quotes, holiday posts, and so much more. The intention was to connect to the customer on a more fun and personal level, especially being a small business with the mission to empower fellow women.